OpenAI has announced the introduction of advertisements for users accessing the free version of ChatGPT and its lower-cost subscription, ChatGPT Go. This shift aims to enhance accessibility while maintaining functionality for users.
Quick context
Starting soon, OpenAI will begin testing ads related to user prompts within the U.S. The company asserts that these ads will be clearly labeled at the bottom of the chat interface. Users will also have the option to disable personalized ads if they prefer.
Advertising and User Experience
OpenAI has clarified that while ads will be incorporated, they will not influence the responses generated by ChatGPT. The company emphasizes that responses are based solely on objective usefulness and that user data remains protected and is not sold to advertisers.
Subscription Options
ChatGPT Go, which debuted in India last August, has expanded to 170 countries, including the U.S. The service is priced competitively at $8 per month and offers access to the latest GPT‑5.2 Instant model. This model enhances user experience by allowing for messaging, image creation, file uploads, and improved memory features.
For users seeking an ad-free experience, OpenAI provides higher-tier subscriptions including ChatGPT Plus, which costs $20 per month, and ChatGPT Pro at $200 per month.
What’s next for ChatGPT?
As OpenAI rolls out these changes, it aims to balance providing free access to its tools while implementing a sustainable model. The company is optimistic that this approach will allow more users to benefit from its capabilities without significant limitations or the necessity of a paid plan.
Original source: Open the source
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Interesting read, it truly highlights the complexity of the situation.