Fizzy: 37signals’ Solution for Dull, Complicated, AI-Heavy Productivity Tools

David Kim
4 Min Read

Introducing Fizzy

37signals, led by CEO Jason Fried, has unveiled a new productivity app called Fizzy. This app aims to address key frustrations users face with current productivity tools, which Fried identifies as being boring, complicated, and overloaded with unhelpful AI features.

Fizzy is designed to revitalize organization software by stripping away unnecessary complexity. The project embodies the company’s philosophy of challenging conventional standards seen in tools like Trello and Jira, which Fried believes have become cluttered and counterproductive.

Development and Design Philosophy

Fizzy’s inception came about during a company meetup where discussions of bugs sparked the creative vision for the app. What originated as a concept for tracking software bugs transformed into a brighter, simpler take on kanban-style organization. Notably, the app favors a user-friendly experience, featuring fewer overwhelming options and a playful design that contrasts starkly with the often monochrome aesthetic prevalent in productivity software.

Fizzy adopts a refreshing framework with three default columns: “Not Now,” “Maybe,” and “Done.” This minimalist approach allows users to focus on immediate tasks while enabling flexibility to add additional columns as needed. The design also prioritizes visibility by displaying only one column at a time, promoting a clearer view of tasks ahead.

One innovative feature considers card management-any card that sees no activity for 30 days automatically shifts to the “Not Now” column, helping users avoid clutter. Fried emphasizes the philosophy that tasks should not linger indefinitely on to-do lists.

A Unique Take on User Needs

Critically, Fizzy does not include AI features, a departure from trends in other applications. Fried and his team concluded that while they experimented with various AI functionalities, such as summarizing board activity, these did not provide enough value compared to their simplicity-focused model. Instead of following industry trends blindly, the aim is to produce a software experience that feels genuine and useful.

Fizzy operates as a freemium platform, allowing users to manage up to 1,000 cards and 1GB of storage at no charge. For more extensive needs, users can upgrade for additional capacity. Interestingly, the open-source nature of Fizzy permits users to host their own versions, fostering a community-oriented approach to productivity software.

Fried articulates a vision where Fizzy can serve users directly or allow them to branch off entirely without reliance on 37signals’ larger suite of products, such as Basecamp. If users find Fizzy meets all their needs, that success is celebrated by the company, showcasing a remarkable flexibility in product strategy.

The essence of Fizzy lies in its simplicity and clarity-qualities that Fried believes have been lost in the evolution of software. He aims for Fizzy not just to be an effective tool, but an inspiring example of what productivity software can be when it aims to differentiate itself from the ordinary.

Some details are limited in the source, so this summary focuses on what is confirmed. The app is positioned to be a refreshing alternative amid a landscape cluttered with over-complicated apps, inspiring users to reassess their productivity strategies.

Original source: Open the source

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David explores the intersection of technology, culture, and digital behavior. With an academic background in political science and digital policy, he writes about how emerging tools and platforms shape real-world habits and societal change. Before joining Cozy Corner Daily, David worked in public sector research and contributed to tech ethics publications. His editorial style is thoughtful and grounded, always focused on relevance over hype.
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