Record Crowds at the Australian Open
The 2026 Australian Open has kicked off with an electrifying atmosphere, drawing more than 100,000 spectators on its opening day alone. As the first week progresses, attendance continues to soar at Melbourne Park, solidifying the tournament’s position as a key event in Melbourne’s summer schedule.
A Fusion of Fashion and Sport
This year, the Australian Open highlights the integral relationship between fashion and tennis. The tournament has long inspired a unique visual language, tracing elements from iconic moments-such as Chris Evert’s diamond bracelet in the 1980s to Anna Kournikova’s sporty adidas looks in the early 2000s. Fashion has evolved with the sport, reflecting cultural shifts and personal expression.
Ralph Lauren’s unveiling of the official Australian Open 2026 Capsule Collection serves to reinforce this evolving narrative. Marking the brand’s sixth consecutive year as the Official Outfitter, the collection caters to both nostalgic memorabilia and current style cues, emphasizing that dressing for the event is as essential as watching the matches themselves.
Court-Side Trends and Celebrity Style
Fashion trends are transforming courtside aesthetics, signaling a departure from traditional tennis attire toward a more relaxed, lived-in style. Denim has emerged as an unofficial hero this season, seen in various forms such as jorts, mini cut-offs, and skirts, paired with crisp whites and fluid tailoring.
Celebrity attendees have prominently showcased their fashion-forward looks. Model Caroline Daur opened the tournament in a breezy linen pinstripe ensemble, while tennis WAGs Paige Lorenze and Morgan Riddle continue to set modern courtside trends. Notably, Naomi Osaka turned heads with her dramatic veiled attire during her first-round entrance at Rod Laver Arena, combining elements of theater with a high-fashion flair.
Street Style Highlights
Seasoned attendees have gravitated toward practical yet expressive accessories, with slouchy leather shoulder bags becoming a common sight throughout the grounds. As the tournament progresses, expect the conversation around courtside fashion to continue evolving, with fans and fashionistas alike influencing each other in their choices.
The Australian Open promises to be not just a showcase of athletic excellence, but also a vibrant platform for style expression, making it a cornerstone of summer fashion in Melbourne.
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